Marketing Management I

Index Introduction…………………………………………………………….Pg. 3 Content……………………………………………………………….Pg. 4-9 Conclusion…………………………………………………………….Pg. 10 Annex……………………………………………………………...Pg. 11-12 Introduction In this body of work nearly be seeing on the most definitive ship canal on how to keep you company in enounce, organism the products or the trade d istribution. We now know that we do these has to be through with(p) with a business portfolio which is the collection of business and products that gravel up the company. Vocabulary 1. Strategic Planning: the process of development and maintaining a strategic fit between the organization’s magnetic dip and capabilities and it’s changing tradeing opportunities. It involves defining a travel by company mission. Setting supporting objectives, designing a heavy business portfolio, and coordinating functional strategies. 2. Mission Statement: a statement of the organization’s purpose what it wants to accomplish in the larger environment. 3. Business portfolio: the collection of business and products that make up the company. 4. Portfolio analysis: the process by which management evaluates the products and business do up the company. 5. Growth share matrix: a portfolio mode acting that evaluates a company’s strategic business units in te rms of their market growth rate and recount! ing market share....If you want to get a full essay, order it on our website: OrderEssay.net

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